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Magda Kay 6 Comments Sex and marketing: Actually, it is one of the strongest and most effective selling tools. The relationship between sex and marketing is a winning combination for almost any business. A couple of weeks ago I wrote about how humor is used in advertising to sell more. We will go in detail to understand how to use sex and marketing in synergy to boost the results of your next campaign. History of sex and marketing Pearl Tobacco. The earliest known use of sex in advertising dates back to , when Pearl Tobacco featured a naked maiden on the package cover. In fact, the first brands to enter this trend were: How does using sex in advertising work? We have what is called a lizard brain or an old brain. It pays attention to 3 things only: On top of your old brain, you have a mid and new brain I cover the idea of 3 brains in a video , which take control of emotions and logical thinking. Even though our lizard brain operates on subconscious level and so we are not aware of its presence , it is continuously working, scanning environment in search of thinks that could endanger you, things that you could eat and things that you could have sex with. This is why using sex in advertising is so powerful. Whenever a person is exposed to a sexual message, their old brain gets activated. And the second that happens, the old brain takes over. It is very difficult to ignore sexual messages. We are extremely strongly wired to react to sex. In fact, so strongly, that we will respond to messages that only imply sex. Showing an ankle or a neck will work just as effectively. A word of advice… Not every product can be easily linked to erotic elements. The use of sexual messages can still work you will have more sells , but it can harm your brand in long term, as customers will start noticing the trick. Also, with the ever more open society, the way that sex is shown in ads is ever more open and direct. For some people that can be off putting. Here is an example of an ad using sex without showing female or male body and with no nakedness at all. This Beetle ad is a great example of using implied sex Sex and marketing today With ever lore open society and less taboos, sex has become even more present in advertising. The one change that has been observed is combining sex with humour, which brought to live some of the best ads of all time. Below you can find a list of some of the most effective uses of sex in marketing for different industries: But this time not everybody liked it. Many said that the ad looks like a rape scene and so it was soon taken off. Great example of how sexual messages if too strong can harm your brand and irritate people. Diesel This daring ad is a classic. Diesel uses a combination of scenes from porn movies but by using animations, it turns them into everyday scenes. You be the judge: Wonderbra has always had its unique way to show it, just like this ad below. The campaign portrays teenage women on a spring break in a very sexual ways. Many petition have been said that this campaign encourages young women to behave promiscuously during the spring break — something that parents have been advocating against for many years now. Alcohol Jim Bean No brand, no slogan, no call to action — just pure sensual video. Though quite daring, Jim Bean shows another way to approach sex in advertising — an artistic way. Indeed, this ad could be easily put among short videos. Cars Volkswagen The German brand enjoys experimenting with more daring advertising campaign. This one promotes new breaks system in its cars. Interestingly, there is no car in the ad — all you can see is a half-naked women in the window. Cars have been associated with sex for better sales for many years now. It is one of the products that easily link to erotic messages. Producers want their cars to be perceived as sexy, fast, daring, and so most of the advertising using sex, will work perfectly for cars. Renault Yet another example how automobiles advertise their features by showing sexual messages. Just like in the ad above, a car is not featured here. The only elements giving away the real product behind this ad is a logo and a small image of a car. The ad is designed to get attention, and it surely does Phones Motorola Featuring sexy Megan Fox… in a bath, Motorola takes a more sensual approach to its advertising. Now back to you. What do you think of using sex in marketing? What are the ads and commercial using sex you find most outrageous — or, most effective? Want more tips on persuading other? Click the button below to get even more:
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